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Taylor Swift Launches Third Fragrance

This time it's more personal, and named "Taylor."

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By: Jamie Matusow

Editor-in-Chief

The pop star’s third fragrance is making its debut in June – Taylor by Taylor Swift. It will launch at Ulta stores and Ulta.com.

Unlike the fairytale-inspired look and deep jewel toned bottles designed for Wonderstruck and Wonderstruck Enchanted, this fragrance bottle looks more grown-up.

The Taylor Eau de Parfum bottle is adorned with gold on its shoulders and a tiny strand of pearls around the neck. It also features a colorful 60s-inspired swirl pattern – and bold carton, decorated with a matching mod print.

The juice is described as a mix of fruity, floral and woodsy.

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